She Chose Herself
There is a certain kind of boldness that does not announce itself. It just sends the invitations.
Julia turned 35 this year, and instead of waiting for the right time, she threw herself a party, or a wedding as she called it. Not a casual dinner, not a low-key drinks thing. A full Bridgerton-themed birthday party at the White Swan Inn in San Francisco, with 60 guests in costume, custom cocktails, and flowers that made you stop mid-conversation just to look at them. She chose herself, and she did it with style.
As a photographer, I have shot a lot of events. But there is something different about a room full of people who are genuinely there to celebrate. No obligation, no half-hearted attendance. Everyone who walked through those doors that night was all in, corsets and all.
The Setup
Event planner, Brooke Panian, put the whole thing together, and it showed. The White Swan Inn, already a naturally stunning venue, was transformed into something that felt pulled straight from the show. Pearl Studio filled the room with lush floral arrangements that leaned into the Regency palette, the kind of arrangements that photograph beautifully from every angle and somehow look even better in person.
Guests grazed on a charcuterie spread throughout the night from Salt and Crumb, and pizza from Del Popolo arrived in custom boxes designed by Madi Krasny, which is exactly the kind of detail that makes a party feel personal and considered without taking itself too seriously. All the signage and design work also came from Madi Krasny, tying the visual identity of the whole evening together.
The music was its own thing entirely. Violinist, Matt Major, set the tone early in the evening, giving the room that full Bridgerton immersion, and DJ LACONY kept the energy going once everyone was warmed up and on their feet. At the bar, All Knight Cocktails was turning out custom cocktails all night. A themed drink in a room full of people in Regency costume hits differently. Trust me, I watched it happen in real time.
What It Felt Like to Be There
This is exactly the kind of event a photographer dreams of. When guests are dressed up and invested, when the room is designed with intention, when everyone is actually having fun, it shows in every frame. I was there to capture candids, group shots, and portraits with Julia and her guests, and honestly, the hardest part of the job was narrowing it down afterward.
People were present. They were laughing, dancing, hamming it up for the camera and then forgetting it was there. That combination, people who want to be seen and people who forget they're being seen, makes for the best images.
The Real Story
Julia did not wait for someone else to decide her 35th was worth celebrating. She made that call herself, recruited the right people to bring the vision to life, and showed up in full costume to her own party. That is not a small thing.
There is something worth saying about the way we are conditioned to wait. Wait for someone to plan it for you, wait for a milestone that feels significant enough, wait until the timing is better. Julia skipped all of that. The timing was now. The milestone was her.
If you are thinking about doing the same, the answer is yes!
Throw the damn party!
Invite your favorite people.
Hire the photographer.
Wear the costume.
The photos will outlast the hesitation every time.
INTERESTED IN HAVING YOUR EVENT PHOTOGRAPHED?
I am based in the Bay Area and available for private parties, celebrations, and everything in between.